Vitamin C is very popular for its immune system building properties and is a go-to cure for the common cold. What many people are unaware of are its NUMEROUS benefits, specifically to the skin. Vitamin C, also known as ascorbic acid, is essential in the development and repair of the body’s tissues. It protects and hydrates the skin on the outside. From within it builds collagen and elastin to firm, thicken and rejuvenate skin cells.

Viatimin C’s properties act as a protecting layer on the skin. It shields the skin from harmful exposures from harmful ultraviolet radiations from the sun, environmental chemicals and pollutions, and smoke. Vitamin C also can reduce sun burns, and helps prevent long term effects of ultraviolet rays.

Vitamin C is a key component for the body’s production of hydroxyproline and hydroxylysine. Together they bind the molecules that produce collagen. Collagen firms and tones the appearance of the skin. When the skin is lacking collagen, it looks and feels dull, sags, and wrinkles form. Healthy collagen is essential in reversing the signs of aging and reviving the skin to look young, firm, and beautiful.

Collagen does this by providing structure for the blood vessels. The skin is kept healthy by very small blood vessels that carry oxygen and nutrients throughout the body. Skin that is lacking or deficient of the proper amount of nutrients will have a rough, cracked and dry texture.

Vitamin C also increases the formation of elastin. Elastin thickens the walls of skin cells. This protects and heals the cells. Thicker skin cells will retain moisture, hydrating and plumping the skin.

Beeswax is another incredible ingredient found in nature that hydrates the skin. Beeswax naturally attracts water molecules. It works to instantly hydrate your skin, while retaining moisture for long term effects.  It is packed with vitamin A and supports the rejuvenation, and reconstruction of skin cells.

Our newest product Fresh Effects uses a specially researched formula with a high concentration of Vitamin C and beewax to give you an instant glow. Fresh Effects instantly blurs wrinkles and pores making your skin appear flawless and smooth. The vitamin C and beeswax will hydrate your skin cells from within and restore your skin’s collagen for long term effects. This thin serum can be worn under makeup as a primer or on a fresh face to give you a luminous glow. With Fresh Effects you will be ready for your selfie with beautiful, fresh skin!